Privacy Policy

Last updated: November 8, 2026

This Privacy Policy explains how Scalero LTD ("we", "us"), Levi Eshkol 100, Tel Aviv, Israel, collects and uses personal data when you use leafwho.com and the LeafWho app (the "Service"). We are the data controller for the data described here.

1. Data we collect

Quiz answers: your first name, the plants you're interested in, your home and pets, your experience, routine, age range and goals. We use them to build your plan.
App data: photos you take, the plants you identify or save, your collection, missions you complete. Used only to provide the Service to you.
Photos: photos you take are sent to Pl@ntNet (plant identification) and to an AI model run by our hosting provider Cloudflare (care notes and plant doctor) to process your request. We store a small thumbnail of plants you save; we do not keep the full-size photo.
Account data: email address and, if you add it, your first name.
Usage and website data: time zone, device type, IP address, browser type, pages visited, and cookie or tag identifiers (see section 5).
Payment data: payments are processed by Paddle.com as Merchant of Record. We do not receive or store your full card details.

2. How we use data

To build and provide your plan and the Service (performance of a contract).
To manage your subscription and give customer support (contract).
To send service emails such as login links, reminders and renewal notices (contract), and tips and offers if you opted in (consent).
To measure and improve our website, app and advertising (legitimate interests, or consent where required).
To meet legal obligations such as tax and accounting.

3. Sharing

We do not sell your personal data. We share it only with service providers who help us run the Service: Paddle (payments), Cloudflare (hosting and AI), Supabase (database), Pl@ntNet (plant identification), Brevo (email), and advertising partners such as Google for website and quiz-funnel measurement. Your plant photos and app data are never shared with advertising partners.

4. International transfers

Data may be processed outside your country. Where required, we use appropriate safeguards such as the EU Standard Contractual Clauses.

5. Cookies and tags

Our website uses essential cookies and, with your consent where required, analytics and advertising cookies and tags (for example, the Google tag for Google Ads) to measure ad performance. You can manage cookies in your browser settings.

6. Retention

We keep account and app data while your account is active and for up to 24 months afterward, unless you delete it sooner or the law requires longer. You can delete your plants and progress at any time from Me in the app.

7. Your rights

Depending on where you live, you may have the right to access, correct, delete or export your data, to object to or restrict processing, and to withdraw consent. Email support@leafwho.com. You can also complain to your local data protection authority.

8. Children

The Service is not intended for anyone under 18, and we do not knowingly collect their data.

9. Security

We use reasonable technical and organizational measures, including encryption in transit and a database that only our server can read.

10. Changes and contact

We may update this policy and will post the new version here. Scalero LTD, Levi Eshkol 100, Tel Aviv, Israel. Email: support@leafwho.com.